Last modified: May 2020
INTRODUCTION
This Privacy Policy ("Policy") outlines the data collection and privacy practices of Media Arena Ltd ("Company," "we," or "us") when you download and use the Product and Services as defined in our End User License Agreement ("EULA"). This Policy aims to provide clear and transparent information about our privacy practices, as required by regulations such as the EU General Data Protection Regulation ("GDPR") and the California Consumer Privacy Act ("CCPA").
Please read this Privacy Policy carefully before downloading, accessing, or using the Product and Services. This Policy is an integral part of our EULA, and the definitions used here have the same meaning as defined in the EULA.
If you are a resident of California and the CCPA applies to you, please refer to our CCPA Privacy Notice for additional information.
AMENDMENTS
We retain the authority to periodically modify or update this Privacy Policy at our sole discretion. Any alterations made will take effect immediately upon the publication of the revised Privacy Policy. The date of the most recent revision will be indicated in the "Last Modified" section at the bottom of this document. In the event of significant changes that may negatively impact your rights, we will make reasonable efforts to provide relevant notifications.
TYPES OF INFORMATION COLLECTED AND LAWFUL BASIS
When you download the Product and utilize the Services, we collect and handle the following data. The data processed includes non-identifiable aggregated information ("Non-Personal Data") transmitted from your device, as well as data that either identifies or has the potential to identify a user, as defined by relevant laws ("Personal Data").
Our collection of Personal Data is based on the lawful grounds outlined below, as required by the GDPR:
• We or our third-party partners (such as search feed providers or other advertisers) may use cookies for advertising purposes, and we will seek your consent in accordance with applicable legal requirements.
• We process certain online identifiers to ensure the operation and functionality of our services, based on our legitimate interest.
• If you choose to communicate with us voluntarily, we will process your contact details and the information you provide to fulfill our contractual obligations with you.
Please refer to the table below for details on the specific types of data we process and the purposes for which they are used:
| TYPES OF DATA | PURPOSES OF PROCESSING |
|---|---|
Device and Technical Specifications We will gather technical data transferred from your device if you download and use our Product and utilize the Services. * aggregated Service usage; * statistical data; * browser type and default search choice; * the kind of operating system; * the language; * date and time of access; * website that directs you to the Services; * rough geographical location; * Provider of Internet Service. |
We will use this data for operational purposes, as well as to improve and develop the Services and for internal statistics. |
IP Addresses We will gather your IP address if you download and use our Product and utilize the Services. |
Online identifiers are processed in our legitimate interest because they are required for operating and providing the Services, further improving, refining, customizing, and developing the Product and Services, performing research, and conducting associated analytical and statistical activities, detecting fraud, security, or technical issues in connection with the Services, and calculating our business partners' payments. Please keep in mind that we will not save your IP address in its entirety, but will instead anonymize it using industry best practices. Your IP address may be used to estimate your location (for example, country) and display relevant adverts. |
Search Terms We or our third-party advertisers (who provide the search feed) may gather search data. The URLs of websites you visit, for example, may be processed. In most circumstances, this data is aggregated. Non-Personal Data, however online surfing data may contain phrases that might be deemed Personal Data. Please keep in mind that this data is erased immediately after it is collected. |
We will use your information to serve you relevant advertisements based on prior searches. |
Information on How to Contact Us If you voluntarily approach us with an enquiry or a request for assistance, we will process your contact information (email, name, etc.), and in certain cases, we will also store our communication. |
We will use your information to react to your enquiries and provide you with the service, information, or assistance you have requested. The communication will be saved in the event that we consider it may be needed in the future, for example, in the case of a future claim, to provide you with assistance, or to enhance our services. |
SHARING DATA WITH THIRD PARTIES
We will share Personal Data collected solely in the following events:
1. We may share your Personal Data in order to comply with any applicable law, legal process or governmental request as well as for the purpose of enforcing our agreements and policies, establish, exercise or defend our rights and third party’s rights, and any applicable needed action in this regard. In addition, we may share your information to prevent or detect illegal activities, wrongdoing, and suspected fraud.
2. We may disclose Personal Data to our service providers so that they can perform requested services on our behalf. We prohibit such service providers from using your Personal Data for any purposes.
3. We may share your Personal Data to third parties when you provide your consent to a particular disclosure. However, if we do share your information based on your consent, following such disclosure, the information shared will be subject to such third party’s privacy practices which might differ from our practices detailed herein.
4. We may share your Personal Data with a parent company, subsidiaries, joint ventures, or other companies under common control ("Affiliated Companies") solely if and when applicable or necessary. In addition, we may share information, in the event of a corporate transaction (e.g. sale, merger, consolidation, etc.), provided however, that our Affiliated Companies or acquiring company will be subject to the obligations detailed herein with respect to your Personal Data;
5. We may share online identifiers with our business partners (as detailed above), for the purpose of fraud detection and calculating payments.
THIRD PARTY PRIVACY PRACTICES
Even though such services and connections are available through our Product and Service, our Privacy Policy does not cover their privacy practices. These third-party privacy and security practices may differ from ours, and we have no control over their privacy and security practices. We shall not be held accountable or liable for the activities or omissions of such third parties.
NO OBLIGATION TO STORE INFORMATION
Nothing in this Privacy Policy should be considered as an obligation to preserve information, and we reserve the right to delete or avoid recording and storing any and all information at our discretion.
TRANSFER OF DATA
The data we collect may be stored or processed in the United States or other countries, including the European Economic Area ("EEA"). If you are an EEA resident, we will take the steps needed by relevant legislation to ensure that your information is adequately protected when transferred outside of the EEA. If you live in a jurisdiction where data transfer requires your approval, your agreement to this Privacy Policy includes your express consent to such transfer of your Personal Data.
COOKIE POLICY
The usage of widely known technology known as "cookies" in the Product and Services is possible. Cookies may be used by us or our third-party business partners for a variety of objectives, including, for example, making the Product perform more efficiently and providing the Services and functionality to users. Cookies allow us to enhance your experience. More information about cookies may be found at www.allaboutcookies.org.
See the list of third-party cookies and other tracking technologies used in the Product below:
| PRIVACY POLICY | PURPOSE | THIRD PARTY COOKIES |
|---|---|---|
https://www.facebook.com/about/privacy/update |
Analytic, Measurement & Performance Cookies |
|
www.google.com/policies/privacy/partners . |
Essential, Functionality, Operation. & Security Cookies |
Google Analytics |
Targeting & Advertising |
Jeeng |
0pt-out information
Through your browser's options, you may alter your cookie choices and delete cookies, restrict cookie acceptance, or receive a warning before a cookie is saved.
Relevant information is accessible here (click according to your browser):
If a third party's search feed is included in our Products and Services, please be aware that the usage of such search page may entail the use of cookies, which is subject to the applicable third party's cookie policy.
Please keep in mind that deleting or wiping specific types of cookies may impair your online experience. Furthermore, removing cookies will not prevent adverts from being displayed, but they will not be tailored.
SECURITY
We employ industry-standard security procedures to protect the information we process. Despite our best efforts, we cannot guarantee complete security. We shall not be held liable for anything unapproved or illegal that is not under our control. If you have reasonable grounds to suspect that our Product has been abused, please notify us at support@mediaarenaltd.com.
DATA RETENTION
We maintain the information we collect for as long as necessary to deliver our Services, comply with our legal duties, settle disputes, and enforce our agreements, unless you advise us differently and pursuant to applicable laws.
YOUR RIGHTS
Data protection and privacy laws applicable to your country may grant you specific rights with relation to the data we acquire via your use of the Product and Services, depending on our legal basis for data collection and retention. This includes any or all of the following:
(i) you may request access to your Personal Data that we hold; (ii) you may request the rectification of your Personal Data that we hold; (iii) you may request the erasure of your Personal Data that we hold (as long as we do not have a legitimate reason for retaining the data); (iv) you may request to restrict processing of your Personal Data; (v) you may object to processing of your Personal Data by us; (vi) you may request to exercise your.
Please examine our Privacy Rights Policy for information on your legal rights.
You can exercise any or all of the aforementioned rights in regard to your Personal Data by completing the Privacy Rights Request form and sending it to our privacy team at support@mediaarenaltd.com.
Please keep in mind that if you contact us, we may ask for more information in order to authenticate your identity and retrieve your data.
It may take some time to handle requests in accordance with applicable privacy laws.
CHILDRENS’ DATA
Regardless of the foregoing, we do not intentionally collect or retain Personal Data about minors, as defined by relevant legislation, and in particular, children under the age of 16. If we discover that a user is considered a child under relevant legislation and has provided any information, we will delete the information. Please notify us if you have reason to suspect that a youngster has shared any information with us. If you are under the age of 18, please read this Privacy Statement with your parents or legal guardians and ask questions about anything you don't understand.
DO NOT TRACK
Do Not Track signals are ignored by the product. More information regarding Do Not Track signals may be found at http://www.allaboutdnt.com/.
CONTACT US
If you have any questions or complaints about our Privacy Statement, please contact us at:
Media Arena Ltd
support@mediaarenaltd.com
+1 (833) 319-202211
Hamenofim St., Herzliya 4672562, Israel.